Xianchi Dai

XIANCHI DAI

CONTACT

Room 1111, Cheng Yu Tung Building	Office: (852) 3943 8613
Chinese University of Hong Kong	Fax: (852) 2603 5473
Shatin, Hong Kong	Email: xianchi at baf.msmail.cuhk.edu.hk; xianchi.dai at gmail.com

POSITIONS

Assistant Professor of Marketing, 2009 -

Faculty of Business Administration, Chinese University of Hong Kong

Research Scholar, 2007 - 2009

Center for Decision Research, University of Chicago Booth School of Business

RESEARCH INTERESTS

Behavioral Decision Theory and Behavioral Economics

Interplay of Motivation and Emotion

Preference Construction and Valuation

Subjective Well-Being

EDUCATION

PhD in Management, INSEAD, Fontainebleau, France, 2009

MS in Management, Shanghai Jiao Tong University, Shanghai, P. R. China

BS in Thermal Engineering, Tianjin University, Tianjin, P. R. China

HONORS AND AWARDS

Honorable Mention, INFORMS Decision Analysis Society Student Paper Competition (2007)

Winner, de Finetti Award (Biennial, Single Winner) (2007), European Association for Decision Making

PhD Fellowship, INSEAD, France

Graduate Fellowship, Shanghai Jiao Tong University

People's Scholarship, Tianjin University

PUBLICATIONS

Dai, Xianchi, Ping Dong, and Jayson S. Jia (forthcoming), “When Does Playing Hard To Get Increase Romantic Attraction?” Journal of Experimental Psychology: General.

Dai, Xianchi and Ayelet Fishbach (2013), “When Waiting to Choose Increases Patience,” Organizational Behavior and Human Decision Processes, 12 (July), 256-266.

Dai, Xianchi and Christopher Hsee (2013), “Wish versus Worry: Ownership Effects on Motivated Judgment,” Journal of Marketing Research, 50 (April), 207-215.

Huang, Irene Xun, Ping Dong, Xianchi Dai, and Robert S. Wyer (2012), “Going My Way? The Benefits of Traveling in the Same Direction,” Journal of Experimental Social Psychology, 48 (July), 978-981.

Shen, Luxi, Christopher K. Hsee, Jiao Zhang, and Xianchi Dai (2011), "The Art and Science of Guessing," Emotion, 11 (December), 1462-1468.

Dai, Xianchi, Miguel Brendl, and Dan Ariely (2010), "Wanting, Liking, and Preference Construction," Emotion, 10 (June), 324-334.

Dai, Xianchi, Klaus Wertenbroch, and Miguel Brendl (2008), "The Value Heuristic in Judgments of Relative Frequency," Psychological Science, 19 (January), 18-19.

REFREED CONFERENCE PROCEEDINGS

Dai, Xianchi (2010), “Contrast and Assimilation: Comparison Processes in Judgment and Evaluation,” in Margaret C. Campbell, Jeff Inman, and Rik Pieters, Advances in Consumer Research.

Dai, Xianchi (2009), “To deal or not to deal (with): Exploring the boundaries of dynamic inconsistency,” In Ann McGill and Sharon Shavitt, Advances in Consumer Research, vol. 36, 97-99.

Dai, Xianchi, and Klaus Wertenbroch (2008), “Advances in Judgmental and Inferential Heuristics,” in Angela Lee and Dilip Soman, Advances in Consumer Research, vol. 35, 233-236.

CONFERENCE PRESENTATIONS

Association for Consumer Research (ACR), 2007 (2 papers), 2008, 2009 (2 papers), 2010 (2 papers), 2011, 2012

Association for Consumer Research Asia Pacific Conference (AP ACR), 2011

Behavioral Decision Research in Management Conference (BDRM), 2008, 2012

INFORMS Marketing Science Conference, 2010

Society for Judgment and Decision Making (SJDM), 2006, 2008, 2009 (3 papers), 2011

Society for Consumer Psychology (SCP), 2009

Subjective Probability, Utility, and Decision Making (SPUDM), 2007

Whitebox Advisors Graduate Student Conference, Yale University, 2008

Transatlantic PhD Conference, London Business School, 2006

UNIVERSITY PRESENTATIONS

Carnegie Mellon University, 2008

Chinese University of Hong Kong, 2008 (Marketing), 2010 (Psychology)

European School of Management and Technology (ESMT Berlin), 2008

HEC Paris, 2008

INSEAD, 2008 (Marketing)

Northwestern University KAMP, 2008, 2009

University of Chicago, 2008 (Marketing)

University of Chicago Center for Decision Research, 2007, 2009 (Behavioral Brownbag)

University of Miami, 2008

University of Technology, Sydney, 2008

RESEARCH GRANTS

Hong Kong Research Grants Council Competitive Grant 443012, Principal Investigator, HK$ 352,170, 2012-2014

Chinese University of Hong Kong Faculty of Business Administration Direct Allocation, HK$20,000, 2012-2014

Hong Kong Research Grants Council Competitive Grant 444511, Co-Investigator, HK$ 243,296, 2011-2013

Hong Kong Research Grants Council Competitive Grant 443710, Principal Investigator, HK$ 318,484, 2010-2012

Chinese University of Hong Kong Faculty of Business Administration Direct Allocation, HK$37,900, 2010-2012

Chinese University of Hong Kong New Appointee, HK$200,000, 2009-2010

TEACHING

Teaching Interests: Marketing Management, Consumer Behavior, Marking in China, Managerial Decision Making

Courses Taught:

Marketing in China, MBA, 2011 onward

Marketing in China, CUHK Undergraduate, 2009 onward

Marketing in China, Undergraduate Global Program (1/3 Chinese University of Hong Kong students, 1/3 University of North Carolina students, 1/3 Copenhagen Business School students), 2009 onward

MEDIA COVERAGE

International Media

Harvard Business Review; Scientific America; Science Daily; NBC News; BPS; The Huffington Post; MSN Living; The Dish; The Daily Cardinal; Hindustan Times; etc.

Chinese Media

Sina; XinhuaNet; Yahoo China; Tecent QQ; Tudou; Jiangxi TV; etc.

SERVICE

Ad Hoc Reviewer	Journal of Consumer Research, Journal of Personality and Social Psychology, Emotion, Journal of Economic Psychology, Psychological Science, Association for Consumer Research (ACR), European Association for Consumer Research (EACR)
Editorial Board	International Journal of China Marketing
Session Chair	Association for Consumer Research (ACR), 2007, 2008, 2009; 2012
Session Organizer	Association for Consumer Research (ACR) Special Session, 2007, 2008, 2009;